SOLUTIONS | CX JOURNEY & ENHANCEMENT
Customer Journey
Mapping Services
Struggling to Understand Your Customers’ True Experience Across Every Touchpoint?
Great products and services are only part of the customer experience. If you can’t clearly see how customers interact with your brand—from first contact to long-term loyalty—you risk losing revenue and relationships.
GreyRadius’ Customer Journey Mapping Services reveal those hidden gaps and opportunities, giving you a complete view of your customers’ journey and helping you build experiences that inspire loyalty.
What Customer Journey Mapping Is & Why It Matters
Customer journey mapping goes beyond simply listing touchpoints; it’s about capturing the entire customer experience from awareness to advocacy.
- Voice of the Customer Research: Gather real insights from customers to identify pain points and moments of delight.
- End-to-End Journey Visualization: Map every stage of the customer lifecycle—discovery, purchase, usage, and retention.
- Stakeholder Alignment: Engage teams across marketing, sales, and operations to create a unified customer experience strategy.
- Actionable Recommendations: Turn findings into prioritized initiatives that improve satisfaction and boost loyalty.
A clear customer journey map helps you identify friction, design better experiences, and make data-driven decisions that improve growth and retention.
Phases of Business Launch & Planning
A step-by-step roadmap to successfully launch, plan, and grow your business.
-
01Market Potential Assessment
- Pre-assessment of buyer segments & customer demand
- Evaluate existing market size and growth trends
- Assess competitor presence and positioning
- Identify opportunities, pricing strategy, and feasibility -
02Pre-Market Entry Decisioning
- Review targeted region for entry feasibility
- Greyradius Frameworks:
• Competitive Intelligence – competitor strategies & strengths
• Market Intelligence – demand, gaps, and growth triggers
• Customer Intelligence – buyer behaviors & preferences -
03Market Entry Decisioning & Strategy
- Consolidate market study findings into decision framework
- Define investment requirements & projected ROI
- Recommend manufacturing / operational capacity
- Identify potential locations for setup
- Develop financial modelling & sourcing strategy -
04Market Penetration & Expansion Plan
- Align business objectives with market entry roadmap
- Create detailed execution strategy:
• Market entry rollout plan
• 3-Year Business Plan
• 5-Year Growth & Expansion Plan
- Sales & Marketing plan for customer acquisition -
05Business Plan & Final Output
- Gather team and leadership feedback
- Conduct executive leadership workshop
- Deliver Final Comprehensive Business Report
Success Stories
Scaling Enterprise Integration: How GreyRadius Built a North American GTM Strategy for Trinetra
Founded in 2014, Trinetra is a Canadian IT firm specializing in enterprise software development and IT consulting, with core expertise
From Zero to Drone Powerhouse: How GreyRadius Launched a Multi‑Stream UAV Business in Under 12 Months
Our client, a first-generation entrepreneur in Jharkhand, India, aspired to launch a multi-stream drone business in one of the fastest-growing
Accelerating GCC Expansion: How GreyRadius Delivered a Data‑Driven GTM Strategy for a UAE Fintech Leader
The client is a UAE-based healthcare SaaS leader specializing in digital claim settlement and B2B fintech solutions. With over 300
Unlocking Innovation in the Steel Construction Industry: A Market Intelligence Success Story
With a proud history spanning nearly twenty-five years and a dedicated team of over 2000 professionals across the Middle East,
How a Dubai Based Credit Technolofy Firm Leveraged Insights on the Competition and Markets to Aid Strategic Decision Making for its Stakeholders
Founded in the last five years, with over 300 employees in the Middle East, the UAE based fintech player has
Discover How a Dubai Based Healthcare SaaS Company Capitalized on GreyRadius’s Expertise in Go To Market Strategy (GTM strategy) to Scale its Operations Globally
Founded around five years ago, with over 70 employees in the Middle East, the UAE-based saas company has a strategic
Book Your Strategy Call With Our Experts
Anshuman Kumar
Managing Partner and Head | Strategy, Growth, and Transformation
anshuman@greyradius.com
Mona Kanth
Vice President | Sales and Customer
Success
monakanth@greyradius.com
Whether you’re preparing to launch, expand into new markets, or enhance customer success, our consulting team is here to guide you. Share your goals with us, and we’ll design a strategy tailored to your business journey.
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