A leading alloy and ferro metals company engaged Greyradius to support its international growth strategy in South-East Asia. The client had identified 6 potential countries for expansion, including Bangladesh, Philippines, and Vietnam, but required a data-driven, risk-balanced approach to select the optimal market and ensure successful deployment.
The mandate went beyond market entry analysis — the client sought a strategic partner to guide decision-making and support on-ground execution.
The Challenge
The expansion program presented multiple complexities:
• Wide variability in energy costs, raw material availability, and logistics infrastructure
• Differing regulatory frameworks and foreign investment policies
• Access to skilled labor and industrial ecosystems
• Long-term competitiveness versus short-term cost arbitrage
• Capital deployment risk across multiple geographies
A wrong market choice would lock capital into a structurally uncompetitive location.
Our Approach: From Options to Optimal Choice
1. Country Screening & Shortlisting
We evaluated all 6 candidate countries across a structured scorecard covering:
• Power availability & tariff stability
• Proximity to raw materials and ports
• Logistics cost to key customer markets
• Regulatory clarity & ease of doing business
• Political & currency risk
• ESG and environmental compliance requirements
This reduced the longlist to three focus markets:
Bangladesh, Philippines, and Vietnam
2. Deep-Dive Feasibility & Strategic Fit Analysis
For each shortlisted country, we conducted:
• Cost curve benchmarking vs. regional and global peers
• Site-level infrastructure and port connectivity assessment
• Policy incentives, tax structures, and FDI restrictions
• Demand outlook across steel, automotive, and construction sectors
3. Recommendation: Vietnam as the Optimal Expansion Hub
Based on long-term competitiveness, operational resilience, and scalability, Greyradius recommended Vietnam as the preferred location.
Key decision drivers included:
• Competitive and relatively stable energy pricing
• Strong port-led logistics and export infrastructure
• Favorable industrial policy and FDI regime
• Access to skilled manufacturing labor
• Strategic proximity to ASEAN demand centers
From Strategy to Execution: Deployment in Vietnam
Greyradius supported the client beyond strategy into execution readiness, including:
• Entry model selection and phased capacity planning
• Local ecosystem mapping (suppliers, logistics, utilities)
• Financial modeling and investment phasing
• Risk mitigation across regulatory and supply-chain dimensions
The solution was successfully deployed in Vietnam, establishing a scalable regional manufacturing and export base.
Strategic Outcomes Delivered
The engagement enabled:
• Capital deployment into a structurally competitive geography
• Reduced operating cost volatility vs. alternative markets
• Faster time-to-market for ASEAN customers
• Long-term strategic foothold in South-East Asia
• Clear roadmap for future capacity expansion
