Read about how to establish the right sales channel strategy for your business. Learn how to optimally pick a sales and distribution strategy

Discover how a leading steel company leveraged weekly Competitive Market Intelligence Newsletters to track innovations in construction materials. The Need The Head of Product and R&D at the company recognized the importance of staying current with the latest trends and innovations in the steel construction material industry. However, the existing approach, which relied on a

Expanding your business into a new market can be a lucrative opportunity, but it’s crucial to conduct thorough market research in the UAE before taking the plunge. The United Arab Emirates (UAE) is a dynamic and competitive market with unique characteristics, making it essential to understand the local landscape. In this comprehensive guide, we’ll explore

In an ever-evolving global business landscape, staying ahead of the competition requires more than just good products and services. It requires a deep understanding of the market, consumers, and emerging trends. This is where market intelligence comes into play. Market intelligence, often abbreviated as MI, is the process of gathering and analyzing information about various

Learn how a healthcare SaaS player utilized insights from GreyRadius Consulting to craft an effective go to market strategy encompassing sales, marketing, and product development. Overview Founded around five years ago, with over 70 employees in the Middle East, the UAE-based SaaS company has a strategic focus on expanding its product offerings beyond its existing

In today’s fast-paced business landscape, staying ahead of the competition is crucial for success. This is especially true in the Gulf Cooperation Council (GCC) region, where markets are dynamic and competitive. To achieve this edge, companies must employ the best practices for competitive intelligence in GCC. Competitive intelligence involves gathering, analyzing, and utilizing information about

Gap analysis is a process of identifying the difference between your current marketing performance and your desired performance. By understanding where your marketing is falling short, you can make changes to improve and maximize your ROI. There are five steps to using gap analysis to maximize your ROI: Define your goals. What do you want

Are you looking for ways to boost your sales conversion rate in the GCC region? If so, you may want to consider using battle cards. Battle cards are a powerful sales tool that can help you to better understand your customers, close more deals, and increase your profits. In this blog post, we will discuss

The United Arab Emirates (UAE) is a rapidly growing market with a lot of potential for businesses of all sizes. If you’re thinking about expanding into the UAE, a joint venture can be a great market entry strategy UAE way to get started. In this blog post, we will discuss how to find joint venture

Sales enablement is the process of providing sales teams with the resources they need to close more deals. This includes tools, training, and content that help sales reps understand the customer, the product, and the sales process. For small businesses in the UAE, sales enablement tools can be a valuable asset. By choosing the right

The United Arab Emirates (UAE) is a rapidly growing market with a young and affluent population. As a result, it is a prime target for businesses looking to expand their international operations. However, entering the UAE market can be a challenge. There are several factors to consider, such as the country’s economic landscape, demographics, and