Fintech / Payments · Market Entry
Payments platform market entry into the GCC
Regulatory reviewBank partnershipsGo-live plan
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Our POV · 2026
India B2B fintech and treasury technology market entry strategy
India's B2B fintech market is growing at extraordinary speed – with enterprise treasury management technology, accounts payable and receivable automation, supply chain finance platforms, trade finance technology, and cross-border B2B payment infrastructure all seeing significant enterprise adoption. The government's Account Aggregator for business, GST e-invoicing infrastructure, and ONDC commerce network are all creating digital B2B financial infrastructure that international B2B fintech companies can build on. International treasury management system companies, supply chain finance platforms, accounts payable automation businesses, and cross-border B2B payment providers are all evaluating India as a priority B2B fintech market. GreyRadius helps B2B fintech companies validate Indian enterprise demand, navigate RBI regulatory requirements, identify enterprise buyers, and execute GTM.
Why now? India's GST e-invoicing mandate for businesses above certain turnover has created digital invoice infrastructure that B2B fintech companies can access for payables automation, supply chain finance, and working capital management. The Account Aggregator for business is creating enterprise financial data sharing that enables sophisticated B2B fintech applications. Companies accessing these infrastructure rails in 2024–2027 will build B2B fintech products that compound in value.
$25B
India B2B fintech market by 2027
Growing at 30% annually as GST infrastructure, AA for business, and ONDC commerce create new B2B financial technology opportunity.
30+
Primary interviews per India B2B fintech mandate
Indian CFOs, treasury managers, and RBI regulatory specialists – every engagement grounded in direct primary research.
8 weeks
India B2B fintech market entry strategy
AI-augmented GST infrastructure mapping and enterprise buyer research delivers India B2B fintech market entry strategies efficiently.
Market Intelligence
What the data says.
India's B2B fintech market is projected to reach $25B by 2027 – growing at 30% annually as GST infrastructure, Account Aggregator business, and ONDC commerce all create new B2B financial technology opportunity.
India has 63 million MSMEs with $500B+ in annual credit gap – creating the world's most significant supply chain finance and working capital management opportunity.
GST e-invoicing infrastructure covers 150,000+ businesses – creating India's first universal digital invoice data that enables receivables finance, payables automation, and trade finance applications.
Cross-border B2B payments from India are growing at 20% annually – Indian IT services exporters, merchandise exporters, and multinational subsidiaries all needing efficient USD-INR and multi-currency payment infrastructure.
Market Reality
What makes this market hard.
- RBI payment and banking technology regulations apply to most B2B fintech functions – payment aggregation, NBFCs, and banking correspondent activities all require specific RBI approvals.
- Enterprise B2B fintech sales cycles are long – Indian CFO and treasury decisions involve procurement, finance, and IT with 12–18 month evaluation timelines for treasury management systems.
- Integration with Indian ERP and accounting systems is required – TallyPrime, SAP India, and Oracle Fusion India configurations are all required for B2B fintech to be operationally viable.
- Competition from established Indian B2B fintech companies – Razorpay X, Cashfree, and Credable – with enterprise integration and distribution relationships is growing rapidly.
Our Work
What we solve for clients.
If you recognise your situation below, we can help.
India B2B fintech demand validation
You need to validate Indian enterprise CFO and treasury demand for your B2B fintech product and understand RBI regulatory requirements.
RBI regulatory pathway for B2B fintech
You need to understand payment aggregation licensing, NBFC registration, and AA for business integration requirements.
India B2B fintech enterprise buyer identification
You need Indian large enterprise CFO, treasury, and accounts payable technology decision-makers as initial buyers.
India B2B fintech GTM strategy
You need a go-to-market plan covering enterprise direct sales, accounting software integration channels, and CA firm distribution.
Raising capital for India B2B fintech
You need a pitch book grounded in India B2B fintech market data and GST infrastructure opportunity analysis.
GST and AA business integration strategy
You need a technical strategy for integrating with India's GST e-invoice infrastructure and Account Aggregator for business to deliver data-powered B2B fintech applications.
Our Services
How we engage.
Every engagement is grounded in primary research and delivers a measurable outcome.
Validate Indian enterprise B2B fintech demand with CFO and treasury buyer research and RBI regulatory mapping.
Full financial feasibility for India B2B fintech investment covering RBI compliance and enterprise sales economics.
End-to-end India B2B fintech market entry including regulatory pathway, enterprise buyer identification, and first-enterprise-contract milestone.
Embedded India B2B fintech GTM team covering enterprise CFO and CA firm channel outreach.
Investor-ready pitch books for India B2B fintech with GST infrastructure and AA business opportunity narrative.
AI use-case identification – from automated GST reconciliation to AI-powered Indian MSME supply chain finance underwriting.
Why GreyRadius.
Primary research-led
80% of our insight comes from first-party interviews with buyers, competitors, and regulators – not secondary data that everyone else has.
Expert-led, AI-enabled delivery
Our AI layer compresses research timelines by 60% and surfaces pattern-matching from 200+ prior mandates – so you get faster, deeper answers.
Outcomes, not reports
We measure success by first contracts signed, capital raised, and markets entered – not deliverables produced. Every mandate has a milestone.
200+
Projects delivered
100+
SaaS & tech clients
80%
Primary research-led
4
Countries / offices
Not sure where to start?
Our free diagnostic tells you which service fits your situation
Answer 3 questions about your business stage and market entry goal. Takes 90 seconds. We will tell you which GreyRadius service applies and what a first engagement would look like.
Free. No commitment. No sales pitch in the first call.
100+
mandates delivered since 2017
30+
primary expert interviews per engagement
4
geographies – India, Gulf, Southeast Asia, Africa
8+
years of emerging market engagements
What clients say
“
The 80-interview research programme was the most valuable thing we did before Series A. We walked into investor conversations knowing our ICP, our win reasons, and our product roadmap – all evidence-backed.
“
We almost entered UAE through the wrong channel. GreyRadius's retail format analysis showed us that the channel we assumed was right had the worst margin structure for our category. We pivoted before we spent a dirham.
Case Studies
Mandates we've run.
Fintech / Payments · GTM
GTM for a cross-border remittance startup in South Asia
ICP definedCorridor analysisFirst users
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Fintech / Payments · Assessment
Opportunity assessment for an open-banking play in Southeast Asia
Market sizedAPI ecosystem mappedRevenue model
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FAQ
Common questions.
Does GreyRadius work with treasury management system companies or also with supply chain finance, accounts payable automation, and cross-border B2B payment companies entering India?+
All B2B fintech categories.
How long does an India B2B fintech engagement take?+
Typically 8–12 weeks for enterprise demand research, RBI regulatory mapping, and buyer identification.
Can GreyRadius identify Indian enterprise CFO and treasury technology buyers for B2B fintech companies?+
Yes – enterprise treasury buyer identification is core to our India B2B fintech service.
How does India's GST e-invoicing infrastructure create B2B fintech opportunity?+
GST e-invoice creates universal digital invoice data that enables receivables finance, payables automation, and supply chain finance applications – we develop the GST integration strategy in every B2B fintech engagement.
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When you get in touch
What happens after you contact us
1
Discovery call
30 minutes. We learn your situation. You learn how we work.
Within 48 hours
2
Engagement scoped
Scope, research plan, and outcomes agreed before work begins.
Week 1
3
Primary research
30+ expert interviews. Buyers, regulators, distributors, competitors.
Weeks 2–5
4
Recommendation delivered
Go/Defer/Kill with the primary evidence your board needs to act.
Week 6–8
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