Edtech SaaS · UAE + Indonesia
180,000+ students. USD 500M IPO.
340+ interviewsIPO milestone
Read case study →Industry · Technology
Tech products that need to find their market.
SaaS · B2B tech · Consumer platforms · AI products. We've done the buyer research, the market entry work, the GTM execution, and the fundraising – across India, GCC, and Southeast Asia.
✓
Primary research in every engagement
✓
100+ mandates delivered
✓
Go/Defer/Kill recommendation guaranteed
Our POV · 2026
The tech market in 2026.
The tech market in 2026 is bifurcated. AI-native products are competing on a global stage from day one, while legacy SaaS products are defending margins against consolidation and AI replacement. The founders and CXOs we work with are navigating two questions simultaneously: how do we survive the AI transition, and how do we grow into markets we've never operated in?
In India, the B2B SaaS market is maturing. Buyers are more sophisticated, procurement cycles are longer, and the ICP research that worked in 2021 is stale. In the GCC, Vision 2030 is creating procurement budgets that didn't exist three years ago – but the path to vendor approval requires navigating local partnership requirements and government procurement protocols that most foreign tech companies don't understand.
We do. We've done 40+ tech mandates across these markets. The research is real. The relationships are deep.
How we work in Technology.
| Offering | How it applies in Tech |
|---|---|
| Opportunity Assessment | Should you build this product? Should you enter this market? 20 buyer interviews in 3 weeks. |
| Feasibility & TEV | Demand validation for new product lines or market extensions. Unit economics modelled from primary data. |
| Market Entry Execution | Establishing a GCC or India entity for a global SaaS product. Local partnerships, regulatory clearances, first hires. |
| GTM Execution-as-a-Service | ICP-grounded pipeline. Most tech companies have the product but not the market. We run the first 90 days. |
| Pitchbook & Fundraising | Series A and B for SaaS companies. Investor narrative built on 540+ interview patterns. Round closed in 90 days. |
| AI Consulting | AI product strategy for tech companies. Use-case prioritisation, pilot design, and scaling plan. |
Not sure where to start?
Our free diagnostic tells you which service fits your situation
Answer 3 questions about your business stage and market entry goal. Takes 90 seconds. We will tell you which GreyRadius service applies and what a first engagement would look like.
Free. No commitment. No sales pitch in the first call.
100+
mandates delivered since 2017
30+
primary expert interviews per engagement
4
geographies – India, Gulf, Southeast Asia, Africa
8+
years of emerging market engagements
What clients say
“
The 80-interview research programme was the most valuable thing we did before Series A. We walked into investor conversations knowing our ICP, our win reasons, and our product roadmap – all evidence-backed.
“
The buyer research GreyRadius conducted was better than anything our sales team had gathered in 18 months. We now know exactly which verticals to prioritise and how to position against incumbents.
Case Studies
Tech mandates we've run.
SaaS · GTM Execution
Pipeline-to-revenue in 90 days – Procol & Trinetra
90-day pipeline3× pipeline built
Read case study →
AI Consulting · GCC
AI use case live in 90 days – anonymised GCC tech company
AI assessmentPilot launched
Read case study →Sector signals – 2026
$45B
India SaaS market projected by 2030 – growing at 25% CAGR
200+
enterprise AI pilots deployed in GCC during 2024
40+
tech mandates delivered across India, GCC, and Southeast Asia
90 days
average from kick-off to first qualified enterprise pipeline
Where clients come to us
Challenges we solve in Technology.
ICP validation outside your home market
Buyers in India, GCC, and Southeast Asia have different procurement triggers, decision-making structures, and risk tolerance than the market you built your product for. Assuming they behave the same way is the most common GTM failure.
Enterprise procurement in GCC
Local partner requirements, government procurement protocols, and multi-stakeholder approval cycles are non-negotiable realities. Most foreign tech companies underestimate the timeline by 6–9 months.
GTM execution from zero
No brand presence, no network, no pipeline in a new geography. The first 90 days of market entry determine whether you get traction or spend your runway on the wrong activities.
Fundraising in a reset market
Investor narratives that survive AI hype require primary market data, real buyer conversations, and unit economics grounded in your actual ICP – not projections built from top-down market reports.
AI product-market fit
The biggest risk in AI product strategy is building for buyer curiosity rather than buyer intent. We conduct 20–40 buyer interviews to distinguish genuine demand from interest in the concept.
Competitive positioning in evolving markets
You have competitors you haven't mapped and buyers you haven't interviewed. Market maps built from desk research are 12–18 months out of date in tech. Primary research is the only real-time signal.
Our clients
Who we work with in Technology.
Indian SaaS companies expanding internationally
Moving into GCC, Southeast Asia, or European markets – requiring ICP validation, local market entry strategy, and GTM execution grounded in real buyer research.
Global tech companies entering India or GCC
Entering one of the fastest-growing enterprise software markets – requiring on-the-ground buyer intelligence and a market entry plan that respects local procurement reality.
AI-native startups seeking first enterprise clients
Finding design partners outside home markets, building the first enterprise pipeline, and validating demand among buyers who are inundated with AI pitches.
Enterprise software companies navigating AI disruption
Understanding whether your core product is at risk, which AI use cases are worth pursuing, and how to reposition before a competitor redefines your category.
Not sure which engagement fits your situation? Take our free 2-minute business diagnostic →
Country and sector guides
Browse all our Technology market entry guides by geography and sector.
- 5G enterprise consulting in India
- 5G private network consulting in Southeast Asia
- Aerospace MRO consulting in Southeast Asia
- Africa mobile internet and connectivity market entry strategy
- Africa technology market entry strategy
- Cloud infrastructure and services consulting
- Cybersecurity market consulting in India
- Cybersecurity market consulting in Southeast Asia
- Cybersecurity market consulting in the GCC
- Cybersecurity market entry and GTM strategy
- Data and analytics consulting
- Data centre consulting in India
- Data centre consulting in Southeast Asia
- Data centre consulting in the GCC
- Defence and aerospace consulting in the GCC
- Defence manufacturing consulting in India
- Gaming and esports consulting in India
- Gaming and esports consulting in the GCC
- Gaming consulting in Southeast Asia
- Global capability centre scaling and transformation consulting in India
- Global capability centre setup consulting in India
- Gulf AI market entry strategy
- Gulf data centre and cloud infrastructure market entry strategy
- Gulf enterprise AI deployment market entry strategy
- Gulf national AI strategy and government AI advisory market entry
- Gulf smart infrastructure market entry strategy
- Gulf technology market entry strategy
- Gulf water technology and desalination market entry strategy
- HR technology and workforce platform consulting
- India and Gulf technology combined market entry strategy
- India deep tech and advanced technology market entry strategy
- India defence technology and aerospace market entry strategy
- India IoT and smart city market entry strategy
- India semiconductor design and fabless market entry strategy
- India telecom and connectivity market entry strategy
- India urban infrastructure and smart cities market entry strategy
- Industrial robotics consulting in India
- OSAT and ATMP consulting in Southeast Asia
- Robotics and automation consulting in the GCC
- Semiconductor and supply chain consulting in the GCC
- Semiconductor ecosystem consulting in India
- Singapore market entry strategy
- Smart home and consumer IoT market entry strategy
- Southeast Asia government technology market entry strategy
- Telecom infrastructure consulting in Africa
- Warehouse automation consulting in Southeast Asia
Stay informed
Market intelligence, delivered weekly.
GreyRadius research notes, market entry signals, and sector briefs – delivered weekly. No fluff.
When you get in touch
What happens after you contact us
1
Discovery call
30 minutes. We learn your situation. You learn how we work.
Within 48 hours
2
Engagement scoped
Scope, research plan, and outcomes agreed before work begins.
Week 1
3
Primary research
30+ expert interviews. Buyers, regulators, distributors, competitors.
Weeks 2–5
4
Recommendation delivered
Go/Defer/Kill with the primary evidence your board needs to act.
Week 6–8
FAQ
Frequently asked questions
How are enterprises prioritising AI investments in 2026?
By provable operating outcomes rather than experimentation budgets - use cases with measurable cycle-time, cost or revenue impact get funded, pilots without production paths get cut. Vendor selection increasingly rewards deployment evidence over demos.
Why are global companies setting up capability centers in India?
India hosts 1,600+ global capability centers employing close to two million people, and the model has shifted from cost arbitrage to engineering, analytics and AI ownership. City choice, operating model and charter design decide whether a center becomes strategic or stays clerical.
What is driving data centre demand across India and the Gulf?
AI workloads, data localisation rules and cloud expansion - with power availability, not land, as the binding constraint. India's capacity is set to triple by 2030 while Gulf sovereign programmes fund multi-gigawatt AI campuses.
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