Industry · Technology

Tech products that need to find their market.

SaaS · B2B tech · Consumer platforms · AI products. We've done the buyer research, the market entry work, the GTM execution, and the fundraising – across India, GCC, and Southeast Asia.

Our POV · 2026

The tech market in 2026.

The tech market in 2026 is bifurcated. AI-native products are competing on a global stage from day one, while legacy SaaS products are defending margins against consolidation and AI replacement. The founders and CXOs we work with are navigating two questions simultaneously: how do we survive the AI transition, and how do we grow into markets we've never operated in?

In India, the B2B SaaS market is maturing. Buyers are more sophisticated, procurement cycles are longer, and the ICP research that worked in 2021 is stale. In the GCC, Vision 2030 is creating procurement budgets that didn't exist three years ago – but the path to vendor approval requires navigating local partnership requirements and government procurement protocols that most foreign tech companies don't understand.

We do. We've done 40+ tech mandates across these markets. The research is real. The relationships are deep.

How we work in Technology.

Offering	How it applies in Tech
Opportunity Assessment	Should you build this product? Should you enter this market? 20 buyer interviews in 3 weeks.
Feasibility & TEV	Demand validation for new product lines or market extensions. Unit economics modelled from primary data.
Market Entry Execution	Establishing a GCC or India entity for a global SaaS product. Local partnerships, regulatory clearances, first hires.
GTM Execution-as-a-Service	ICP-grounded pipeline. Most tech companies have the product but not the market. We run the first 90 days.
Pitchbook & Fundraising	Series A and B for SaaS companies. Investor narrative built on 540+ interview patterns. Round closed in 90 days.
AI Consulting	AI product strategy for tech companies. Use-case prioritisation, pilot design, and scaling plan.