The GR Method
How we work: the GreyRadius method.
The same six steps across every engagement. The first three earn the credibility. The last three deliver the outcome.
Scope
Define the question worth answering
Before any engagement begins, we spend time on one thing: making sure we're answering the right question. Most failed engagements fail here – not in the research, not in the model, but because the question was wrong.
Scope is a half-day to two-day conversation. We ask: what's the decision this work needs to support? Who makes it? What would make you walk away? What would make you go all-in? The answers determine everything that follows.
Output: A signed scope document with the question, the decision-maker, the deliverables, the timeline, and the fixed fee. No ambiguity. No scope drift.
"We have walked away from mandates where the client couldn't articulate the decision they needed to make. Not because we didn't want the work – because we knew we'd fail them."
Listen
Primary research – the most important step
80% of every GreyRadius insight comes from a real conversation. This is not a process step – it's a philosophy. The market knows things databases don't. Buyers have opinions models don't capture. Regulators have positions that change the entire P&L.
The Interviews
- Buyers & potential customers
- Ex-employees of target firms
- Channel partners
- Regulators & government officials
- Sector experts & analysts
- AI operators & platform leads
The Surveys
- B2B decision-maker panels
- Consumer panels
- NPS & brand tracking
- Win–loss analysis
- Message testing
The Fieldwork
- Mystery shopping
- Site visits
- Distribution audits
- User shadowing
Non-negotiable: every engagement starts with a minimum of 30 interviews and 200+ surveys per mandate. No exceptions. No desk-research shortcuts.
80% Primary Research
Real conversations – expert interviews, customer surveys, end-user fieldwork, CATI panels, mystery shopping
20% Secondary Research
Market reports, industry databases, earnings calls, patent filings, regulatory documents – used to validate and frame primary findings
In-house primary research capability
CATI Team
Bilingual CATI-trained interviewers for structured telephone interviews across GCC, India, and SEA markets.
Field Research Team
On-ground fieldwork specialists for distribution audits, mystery shopping, site visits, and user shadowing.
Survey Design Team
Specialists in B2B decision-maker panels, consumer panels, NPS tracking, win-loss analysis, and message testing.
GTM Interview Targets – who we speak to
Decide
Synthesis to a clear recommendation
After the listening phase, we run a structured synthesis – not a summary, not a data dump, but a decision. Every claim is traced to its source. Every recommendation is quantified. The "Decide" step is where AI earns its place in our process – Claude and ChatGPT handle pattern recognition and draft synthesis. Our partners handle the judgment call.
Output: A recommendation document with a clear answer, the evidence behind it, the assumptions made, and the watch-outs if you proceed. Primary sources are cited by name and date.
Build
Execution – entity, model, pipeline, or pilot
Most consulting engagements end at step 3. Ours don't. Five of our six offerings include a Build phase – where we actually set up the entity, run the pipeline, close the partners, build the financial model, or deliver the AI pilot.
Build is where the research pays off. The interviews give us the market. The decision gives us the direction. Build is where we go execute it – with the client's team, not for them.
This is the phase most clients are surprised by. "I thought you were a strategy firm." We are. We just don't stop when the strategy is done.
Deliver
Partner-led handover with full documentation
Every deliverable is handed over by the partner who ran the engagement – not a junior analyst, not a project manager. The partner walks the client through the findings, the model, or the pipeline – in person if possible, on video if not.
Output: Full documentation package. Every data source. Every interview transcript (redacted where agreed). Every model assumption. Built so the client's team can pick it up and run with it from day one.
Measure
Output-defined outcomes tracked at 30/60/90 days
Every engagement has a defined output. At 30 days, 60 days, and 90 days post-delivery, we check back in. Not to sell more work – to see whether the output is working, and to flag if the assumptions have changed.
The measure step is what makes us accountable. We billed on output. We check whether the output is doing what it was supposed to do.
The Product × Growth Stage Matrix.
Every engagement begins with locating the client on this grid. Product maturity and growth stage together determine which of our offerings apply – and in what sequence.
| Product Growth Stage | |||
|---|---|---|---|
| Low Growth | Medium Growth | High Growth | |
| Product High Maturity |
STAGE I-C
New Product Launch
|
STAGE II-C
Investment & Fundraising
|
STAGE III-C
M&A & Inorganic Growth
|
| Medium Maturity |
STAGE I-B
Product Planning & Market Fit
|
STAGE II-B
Top Line Enrichment
|
STAGE III-B
Investment & M&A Exploration
|
| Low Maturity |
STAGE I-A
New Product Ideation
|
STAGE II-A
Gap Analysis
|
STAGE III-A
Momentum Exploration
|
How we use this matrix
At the start of every engagement, we locate the client on this grid. Product maturity and growth stage together determine which service is right – and in what sequence. A client at Stage I-A needs a very different engagement than one at Stage III-C.
Why it matters for you
Most consultants apply the same approach regardless of where a client sits. This matrix ensures our work is calibrated to your actual stage – not a generic template. The right offering at the wrong stage rarely produces results.
Three non-negotiables.
Primary research is never skipped
Minimum 10 conversations in every engagement. No exceptions, no substitutes. Desk research supplements; it doesn't replace.
Every engagement has a quantified output
Before we begin, the output is named and defined. Go/Defer/Kill. Signed partners. Live entity. Closed round. Not "a report." A deliverable with a decision attached.
Every claim carries a primary-source citation
Name, title, date, and quote. Not "industry experts suggest." We cite the person, the conversation, and the context every time.
How AI fits in.
We use AI internally – across every engagement – to compress timelines and reduce cost. Specifically:
What AI doesn't replace: the interviews themselves, the synthesis to a decision, the execution muscle, the partner-led delivery.
Synthesis
Claude / ChatGPT
Draft writing, structured analysis, pattern recognition
Research
Perplexity
Desk research efficiency and rapid market scanning
Expert Access
AlphaSense / Tegus
Expert network access and earnings call intelligence
Interviews
Otter.ai / Fireflies
Interview transcription and searchable conversation memory
Outreach
Apollo + Clay
Outreach automation for GTM execution mandates
Finance
Excel Copilot
Financial modelling acceleration for TEV and fundraising
Listen first. Decide together. Then we ship it.
See the method in action.
30 minutes. No deck. We'll walk you through how the method applies to your specific question.
Frequently asked questions
What is the GreyRadius engagement method?
Every GreyRadius engagement follows three non-negotiables: primary research as the foundation, senior partner-led delivery throughout, and output-defined scope with no billing by the hour.
How many interviews does GreyRadius conduct per project?
A minimum of 30+ interviews and 200+ surveys per mandate. This covers buyers, channel partners, industry experts, and in relevant cases, competitor-side intelligence.
Does GreyRadius use AI in research and delivery?
Yes. AI is used internally for research synthesis, financial modelling, and competitive mapping. It compresses timelines without replacing the primary fieldwork and senior judgment that define the output.