Offering 01 · 2–3 weeks
Opportunity assessment and market validation.
GreyRadius helps businesses evaluate, prioritize, and validate high-potential growth opportunities across markets, products, customer segments, and business models – using strategic consulting, primary research, and AI-powered intelligence frameworks. Go / Defer / Kill in 2–3 weeks. Fixed fee.
"We have a market hypothesis. We've done some desk research. The board wants to make a decision in six weeks. We need to know: is this real, is the timing right, and are we the right team to go after it?"
The question every Opportunity Assessment is built to answer.
Market intelligence meets primary research.
GreyRadius combines market intelligence, primary research, competitive benchmarking, and commercial feasibility frameworks to help leadership teams identify the opportunities worth pursuing.
Our AI-enabled approach helps clients move from hypothesis to decision-grade insight in 2–3 weeks – so your board gets a Go / Defer / Kill recommendation backed by real conversations, not desk research.
We help you
- ✓Prioritize high-ROI growth areas
- ✓Assess demand potential and market readiness
- ✓Evaluate customer adoption behavior
- ✓Benchmark competitive intensity
- ✓Identify white spaces and unmet demand
- ✓Build decision-ready opportunity scorecards
How we deliver the assessment – step by step.
Five disciplines applied in sequence to every Opportunity Assessment engagement.
Market Opportunity & Intelligence
Monitor market signals, industry shifts, and evolving customer behavior in real time
Competitive Landscape Intelligence
Benchmark existing players, pricing structures, positioning, and strategic gaps
Customer Insight Analytics
Analyze customer conversations, sentiment patterns, and behavioral signals using AI-supported analytics
Opportunity Prioritization Framework
Rank opportunities based on attractiveness, feasibility, investment requirement, and strategic fit
AI-Enabled Insight Modeling
Use AI-assisted analytics and structured intelligence frameworks to accelerate decision-making and scenario evaluation
What you get.
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Go / Defer / Kill recommendationOne clear decision with the evidence behind it.
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15–25 primary interview transcriptsNamed, dated, redacted only where required by agreement.
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Market sizing model (AI-built)TAM/SAM/SOM with primary-validated assumptions.
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Competitive landscape scanDirect competitors, adjacent threats, and white space.
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Decision brief (10–12 pages)Board-ready. No filler. Every page earns its place.
Engagements are output-defined and fixed scope.
Contact us to discuss your mandate.
Start a conversationThe research behind every assessment.
We don't quote the database. We quote the person.
8–12
Expert interviews (sector analysts, ex-executives)
5–10
Customer / buyer interviews (actual purchase decision-makers)
2–5
Channel partner / distributor interviews
1–3
Regulatory / government body interviews (where relevant)
The GR Method applied.
Scope
Align on the exact decision and success criteria
Research
15–25 interviews across buyers, experts, and channel
Synthesise
AI-assisted pattern recognition, partner-led judgment
Model
Market sizing with primary-validated inputs
Decide
Go / Defer / Kill with full evidence trail
Deliver
Board-ready pack handed over by the partner
Common questions.
How is this different from desk research we could do internally?
Desk research tells you what's already published. Our research tells you what buyers actually think, what channel partners will say yes to, and what regulators are about to do. These are three very different things, and the gap between them is where most market-entry failures happen.
Can we get the interview transcripts?
Yes. All interviews conducted with interviewee consent are delivered in full. We use Otter.ai for transcription. Sensitive interviews may be lightly redacted by agreement, but the source is always identified by role, company type, and date.
What if the answer is "Kill"?
We deliver the Kill recommendation. We've done this 40+ times. The single biggest value of an Opportunity Assessment is having the evidence to say no – without having committed 6 months and $500k to find out the market wasn't there.
How do you find the interviewees?
Combination of our own network (built over 200+ projects), expert platforms (AlphaSense, Tegus, GLG), and outbound outreach via Apollo + Clay. We never rely on a single source – source diversity is a quality signal.
Can this feed into a Feasibility & TEV engagement?
Yes – and this is the most common path. Opportunity Assessment → "Go" → Feasibility & TEV. The interviews and model from the Assessment feed directly into the TEV, reducing the overall cost by roughly 30%.
What is an opportunity assessment in consulting?
A structured analysis answering whether a market, product, or geography is worth pursuing. It covers market sizing (TAM/SAM/SOM), competitive mapping, buyer interviews, and a Go/Defer/Kill recommendation.
How long does an opportunity assessment take?
GreyRadius delivers opportunity assessments in 2–3 weeks, including 30+ primary interviews with buyers, experts, and channel partners.
What is the output?
A decision-ready report covering market sizing, competitive landscape, buyer intelligence, and a prioritized Go/Defer/Kill recommendation.
What is TAM SAM SOM analysis?
Total Addressable Market, Serviceable Addressable Market, and Serviceable Obtainable Market – the three layers of market sizing that define how large an opportunity is and how much of it is realistically capturable given your product, team, and timeline.
Where AI accelerates the work.
Interview transcription
Otter.ai produces searchable transcripts from all recorded interviews within hours, not days.
Pattern synthesis
Claude processes all transcripts to surface recurring themes, contradictions, and signal-to-noise.
Market sizing model
Excel Copilot builds the initial TAM/SAM/SOM model, which our partners refine with primary inputs.
Desk research scan
Perplexity scans regulatory filings, industry reports, and news in parallel – 4 hours instead of 4 days.
Ready to get your answer in 2–3 weeks?
Tell us the market question. We'll scope the engagement and send a fixed-fee proposal within 48 hours.