Offering 03 · 6 months
Market entry strategy and execution.
GreyRadius helps businesses enter and scale in new markets through structured execution support across research, localization, channel setup, partnerships, and AI-enabled market intelligence. Live entity. Signed agreements. First paid pilot. Output-billed milestones.
"We know we're going to the UAE. The board has approved the budget. We need a partner who has done this before and will stay with us until we have an entity, a team, and a signed customer – not just a market entry report."
From market strategy to first revenue.
GreyRadius works alongside leadership teams to operationalize market entry – from opportunity assessment and market strategy to commercial deployment and execution support across research, localization, channel setup, and partnerships.
Successful expansion today requires more than market research. Businesses need real-time intelligence, faster adaptation, and execution agility. We bridge the gap between planning and implementation with measurable, output-billed milestones.
What you get
- ✓Live entity – legally registered and operational
- ✓Signed channel partner agreements
- ✓First 3–5 hires recruited and onboarded
- ✓First paid pilot signed in 6 months
- ✓Expert-validated, AI-enabled market intelligence throughout
How we execute market entry – step by step.
Six disciplines from strategy to first revenue – each a contractual milestone.
Market Entry Strategy
Identify the right geography, customer segment, and expansion model
Localization & Product Adaptation
Adapt offerings, pricing, messaging, and positioning for local market conditions
Channel & Partner Enablement
Build distributor, reseller, alliance, and ecosystem partnerships
Commercial Rollout Planning
Design phased execution roadmaps with KPI-driven milestones
On-Ground Execution Support
Support implementation across launch operations, market activation, and business setup
Expert-validated market intelligence, AI-enabled
AI-assisted analytics for faster market sensing and competitive monitoring – reviewed and contextualised by our on-ground team before informing any strategic decision
Month-by-month milestones.
Six months. Each milestone is a contractual output. You pay when it's delivered.
MONTHS 1–2
Foundation
- ✓ Legal entity structure defined
- ✓ Regulatory approvals filed
- ✓ Office space identified
- ✓ Local banking relationships initiated
- ✓ 20+ buyer conversations completed
MONTHS 3–4
Activation
- ✓ Entity licensed and operational
- ✓ 2–3 channel partner agreements signed
- ✓ First 2 hires recruited and onboarded
- ✓ Pilot customer pipeline identified
- ✓ GTM playbook built and activated
MONTHS 5–6
First Revenue
- ✓ First paid pilot signed
- ✓ 3–5 hires fully onboarded
- ✓ Revenue pipeline built to 3× target
- ✓ 90-day post-engagement handover
- ✓ All documentation transferred
All milestones are contractual. We bill on delivery, not on effort. If a milestone doesn't land, we don't invoice for it.
2.3x revenue growth in 12 months. UAE → Eastern Europe.
An aluminium refining client was expanding from UAE to Eastern Europe. We ran the market entry – regulatory, entity setup, distribution partnerships, and first customer. Delivered 6 months of pilot work in our first engagement.
2.3x
revenue growth
35+
expert interviews
6mo
pilot saved
Setting up a business in the UAE specifically? See our dedicated UAE business setup consulting service →
Common questions.
Which geographies do you cover?
Our primary markets are India, UAE/GCC (UAE, KSA, Qatar, Bahrain, Oman), and Southeast Asia (Singapore, Indonesia, Malaysia, Vietnam). We take selective European mandates for Asian companies entering the EU. We do not take mandates in markets we do not have network depth – if your target is outside these, we'll say so in the first call.
How does output billing work exactly?
The total fee is split into 4–6 milestone payments. Each milestone is defined at the start: "Entity licensed" = X%. "First channel agreement signed" = Y%. "First paid pilot" = Z%. Payments are triggered by delivery of the milestone, not by calendar date. If we're delayed, you don't pay early. If we deliver early, we invoice early.
Do we need a local team before we start?
No. Part of what we deliver is the first hires. We run the recruitment, oversee onboarding, and hand over to you with the team in place. Many clients start with zero local presence and end with an operational team of 3–5.
Not sure if this is the right fit?
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Explore by industry
We apply this service across sectors. Browse our industry-specific market entry guides.
Ready to land in a new market?
Tell us the market. We'll tell you whether it's one we can execute for you – and at what cost.
Frequently asked questions
What does market entry execution include?
Entity structure, regulatory pathway, distribution channel mapping, ICP definition, pricing validation, partner identification, and a 90-day execution roadmap.
What is an ICP in market entry strategy?
Ideal Customer Profile – the precise definition of which buyer segment to target first, based on willingness to pay, adoption readiness, deal size, and competitive intensity. Getting ICP wrong is the most common reason market entries fail.
How long does a market entry engagement take?
Typically 6–12 weeks for the full research, strategy, and execution planning phase.
Do you support execution after the strategy is complete?
Yes. Five of our six service lines include execution – entity setup, partner sign-offs, pipeline development, and milestone tracking through 30/60/90-day reviews.
Which markets should we enter first?
Prioritise where demand is strongest and scaling is achievable, not where the map looks attractive. Our market entry strategy work ranks candidate markets on primary demand evidence - buyer interviews, channel economics, regulatory friction - so capital concentrates where traction is fastest.
What does a market entry strategy include?
Market selection, entry mode (entity, partner, distributor), pricing architecture, channel and partnership design, regulatory pathway and a sequenced execution plan with commercial milestones. We execute it with you - entity setup through first customer.
How long does it take to enter the Indian market?
A realistic entry runs about 12 weeks from decision to operational readiness - entity, registrations, banking and first commercial motion - with sector-specific licensing adding time in regulated categories. Our 12-week India roadmap sequences the parallel workstreams.
What is a China+1 strategy and how does it affect market entry?
China+1 is the diversification of manufacturing and sourcing beyond China - the force behind current entry waves into India, Vietnam and the wider region. It changes market entry maths: incentives, customer mandates and supplier ecosystems now reward early movers in the alternative locations.