Offering 04 · 90+ days
GTM execution as a service.
We don't advise on GTM. We run it. ICP definition, outreach sequences, pipeline management, and weekly partner-reviewed reporting – for the first 90 days. Outcome-tied billing.
"We've hired two salespeople, built the deck, and done 30 outbound calls. Our win rate is 5%. We don't know if the problem is the ICP, the message, the sequence, or the reps. We need someone to come in and fix it – not advise us on what to fix."
Your embedded GTM growth engine.
GTM-XaaS acts as an extended growth engine for your organization. We provide structured, execution-led support to help businesses accelerate commercial traction, launch new offerings, penetrate markets faster, and improve revenue efficiency.
We combine strategic growth consulting, embedded execution teams, and AI-powered commercial intelligence – so you get the results of a high-performing GTM team without the cost of building one.
We help you
- ✓Accelerate commercial traction
- ✓Launch new product or service offerings
- ✓Penetrate new markets faster
- ✓Build and optimize ICP-grounded pipelines
- ✓Improve revenue efficiency and GTM ROI
How we run your GTM – step by step.
Six execution disciplines – from ICP definition to revenue acceleration.
GTM Strategy & Planning
Build positioning, ICP definition, messaging, pricing, and launch frameworks
Sales Enablement
Develop sales playbooks, outreach frameworks, funnel strategies, and conversion systems
Demand Generation
Support lead generation, market activation, campaign execution, and growth programs
Channel Development
Build partnerships, distribution networks, reseller ecosystems, and alliance structures
Revenue Acceleration
Track GTM KPIs, optimize performance, and improve market penetration
Fractional Growth Support
Access strategic growth expertise without full-scale internal hiring
What we actually do.
- →ICP definition from 20+ buyer interviewsWho actually buys, why they buy, what makes them convert. Built from real conversations, not guesses.
- →Apollo + Clay outreach sequencesWe build and deploy the sequences ourselves. Not a playbook for your team to follow.
- →Weekly pipeline reportingPartner-reviewed. Every week. Conversation quality scored, not just volume metrics.
- →Message iteration on 2-week cyclesEvery two weeks, we review what's working and rewrite what isn't. No 12-week campaigns before adjusting.
- →Outcome-tied milestonesAgreed targets for pipeline value, meeting rate, and conversion. We share in the upside; we don't get paid for failure.
How we price it.
BASE FEE
ICP definition · Sequence build · First 90 days of pipeline management
BASE + OUTCOME
Most popular. Lower base fee with success fee on revenue generated during the engagement period.
RETAINER
Ongoing pipeline management. Minimum 3 months. Includes weekly reporting and monthly ICP refinement.
Common questions.
Do we need a sales team for this to work?
No. We can run the entire top-of-funnel with no internal sales team. When qualified meetings are being generated, you need a founder or someone senior to take the conversation forward. We don't close deals for you – but we get you into the right rooms.
What's the difference between GTM-XaaS and hiring a fractional CMO?
A fractional CMO advises on strategy and oversees a team. We run the operation – the sequences, the targeting, the message testing, the pipeline reporting. We also bring primary research from buyer interviews that a CMO typically doesn't do. And we're accountable to outcomes, not just strategy.
How do you define the outcome metrics?
In the scoping call, we agree on three metrics: pipeline meeting rate (qualified meetings per week), pipeline value at 90 days, and revenue generated during the engagement period. These are defined before we start, written into the engagement letter, and reviewed weekly.
Ready to have us run your pipeline?
Tell us your ICP and your current state. We'll tell you what 90 days looks like.
Engagements are output-defined and fixed scope.
Contact us to discuss your mandate.
Start a conversationFrequently asked questions
What is GTM Execution-as-a-Service?
A retainer-based engagement where GreyRadius acts as your embedded GTM team – managing market research, channel strategy, sales enablement, and pipeline development across your target markets.
What is a go-to-market strategy?
A go-to-market strategy defines how a company will bring a product or service to a specific market – covering ICP, positioning, pricing, channels, sales motion, and launch sequencing.
Who is GTM-XaaS designed for?
Founders and CXOs who have a validated product or market thesis but lack the in-market team, networks, or bandwidth to execute the commercial launch themselves.
How is GTM-XaaS different from a GTM strategy engagement?
A strategy engagement ends with a plan. GTM-XaaS continues through execution – pipeline built, partners onboarded, first revenue milestones tracked.