Industry · Investment Banking & PE

Primary research for investment decisions that can't afford to be wrong.

Deal advisory. Portfolio strategy. TEV reports accepted by GCC banks and DFIs. We do the primary research that gives your investment thesis the evidence layer it needs.

Primary research in every engagement 100+ mandates delivered Go/Defer/Kill recommendation guaranteed
Our POV · 2026

IB & PE in 2026.

Investment decisions in emerging markets have always required on-the-ground research that databases can't provide. In 2026, the need for primary research is higher – not lower – because AI has made desk research a commodity. Every analyst has access to the same data. The edge comes from conversations that AI can't have: regulatory officials, local operators, potential acquirees who won't talk to a bulge bracket but will talk to a boutique.

We've worked with investment firms at three stages: pre-investment due diligence (opportunity assessment and TEV), portfolio company strategy (market entry, GTM, and AI transformation), and exit preparation (fundraising advisory for portfolio companies raising growth rounds).

Our TEV reports have been accepted by UAE national banks, Indian PSU banks, and DFIs as part of project financing packages. We format for the audience.

How we work with IB and PE clients.

PRE-INVESTMENT

Due Diligence Research

20–40 interviews with operators, regulators, and customers in the target sector. Market size validated. Risk factors identified. 2–3 week turnaround.

PORTFOLIO SUPPORT

Portfolio Company Strategy

Market entry, GTM execution, and AI transformation for portfolio companies. Output-billed. Measurable milestones.

EXIT PREP

Portfolio Fundraising

Series A and B pitchbooks for portfolio companies. Investor mapping. Round closed in 90 days.

Sector signals – 2026

$150B+

PE and VC deployed across South Asia in 2024

$2.5T+

GCC sovereign wealth assets seeking global deployment

15%

CAGR in India M&A activity 2022–2025

48 hrs

turnaround on primary research for time-sensitive deal intelligence

Where clients come to us

Challenges we solve for IB & PE.

Commercial due diligence in unfamiliar markets

India, GCC, and Southeast Asia require primary research that databases simply cannot provide. We conduct 20–40 interviews with operators, regulators, and customers in the target sector – in 2–3 weeks.

Investment thesis validation

Understanding real market dynamics before committing capital requires conversations that AI and desk research cannot have: local operators, potential targets, and regulators who only speak to trusted intermediaries.

Portfolio company market entry

Your portfolio company wants to enter India or GCC. You need a credible execution partner who understands both the investment rationale and the operational reality of building a market from scratch.

Sector deep dives for thesis building

Understanding a new vertical before building an investment thesis requires 20–40 structured primary interviews. We deliver sector maps, competitive dynamics, and demand validation in two weeks.

TEV reports for project financing

Our Techno-Economic Viability reports are accepted by UAE national banks, Indian PSU banks, and DFIs as part of project financing packages. We format and evidence reports for the specific financing institution.

Exit preparation and fundraising

Positioning a portfolio company for exit or growth round requires primary market data that supports the valuation narrative – buyer validation, competitive positioning, and addressable market evidence.

Our clients

Who we work with in IB & PE.

PE firms conducting commercial due diligence

In India, GCC, or Southeast Asian markets – requiring primary sector intelligence, management team assessment context, and competitive dynamics analysis within 2–3 week deal timelines.

Investment banks needing sector intelligence

For deal underwriting, sector coverage, or client advisory – requiring primary research that goes beyond the third-party reports your clients have already read.

Sovereign wealth funds and family offices

Building investment theses in new sectors or geographies – requiring structured primary research, operator interviews, and market sizing grounded in real conversation rather than analyst estimates.

Venture and growth equity investors

Validating market assumptions before term sheet – including ICP validation, competitive mapping, and regulatory feasibility in markets where desk research is 12–18 months out of date.

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Stay informed

Market intelligence, delivered weekly.

GreyRadius research notes, market entry signals, and sector briefs – delivered weekly. No fluff.

Not sure where to start?

Our free diagnostic tells you which service fits your situation

Answer 3 questions about your business stage and market entry goal. Takes 90 seconds. We will tell you which GreyRadius service applies and what a first engagement would look like.

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Free. No commitment. No sales pitch in the first call.

100+

mandates delivered since 2017

30+

primary expert interviews per engagement

4

geographies – India, Gulf, Southeast Asia, Africa

8+

years of emerging market engagements

What clients say

The 80-interview research programme was the most valuable thing we did before Series A. We walked into investor conversations knowing our ICP, our win reasons, and our product roadmap – all evidence-backed.

CEO

B2B SaaS platform, India · Product-market fit and GTM strategy

The buyer research GreyRadius conducted was better than anything our sales team had gathered in 18 months. We now know exactly which verticals to prioritise and how to position against incumbents.

VP Sales

Enterprise integration platform · North American GTM strategy

When you get in touch

What happens after you contact us

1

Discovery call

30 minutes. We learn your situation. You learn how we work.

Within 48 hours

2

Engagement scoped

Scope, research plan, and outcomes agreed before work begins.

Week 1

3

Primary research

30+ expert interviews. Buyers, regulators, distributors, competitors.

Weeks 2–5

4

Recommendation delivered

Go/Defer/Kill with the primary evidence your board needs to act.

Week 6–8

FAQ

Frequently asked questions

How do PE funds use commercial due diligence?

To test the revenue story a seller cannot prove: demand durability, customer concentration, pricing power and pipeline quality - usually inside exclusivity windows of 4-6 weeks. Primary interviews with customers and channel partners are what move valuations.

Which sectors are drawing PE interest in India in 2026?

Healthcare delivery, financial services infrastructure, consumer brands with channel-shift tailwinds, industrial and energy-transition platforms, and data centres. The common thread is policy-backed demand and formalisation gains.

How fast can commercial diligence be delivered in a deal window?

A focused mandate with 20-30 primary interviews runs in 3-5 weeks. AI-enabled synthesis compresses analysis, and the constraint is expert access - which is why standing networks matter more than team size.

Ready to enter this market?

Choose the option that matches where you are right now. No commitment required at any stage.

Starting out

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Evaluating options

See how we structure an engagement

Download our one-page overview – scope, timeline, deliverable format, and what primary research produces.

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Ready to start

Book a 30-minute call

Speak with a GreyRadius partner. No pitch – we will tell you what primary research in your sector and market would actually reveal.

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Typical first response within 4 business hours.

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