Industry · CPG / FMCG / Retail
Consumer brands navigating a market that moved faster than their strategy.
India SME. GCC retail. Quick commerce. 2x sales acceleration in KSA. We've done the consumer research, the distribution mapping, and the GTM execution for FMCG and retail clients across the markets that matter.
CPG / FMCG / Retail in 2026.
The Indian FMCG market in 2026 is a tale of two channels: modern trade and quick commerce are growing at 25–40%, while traditional distribution networks are consolidating. Indian FMCG brands that built their business on kirana store relationships are urgently building D2C and quick-commerce capabilities.
In the GCC, international FMCG brands are navigating Vision 2030-driven localisation requirements and a retail landscape that shifted dramatically post-pandemic toward premium and health-conscious consumption. Saudi Arabia's retail sector is the fastest-growing in the GCC and the most complex to enter – distribution partnerships are non-negotiable and highly specific.
We've done 30+ consumer mandates in these markets. Our most cited: a performance food company that achieved 2x sales acceleration in KSA within 6 months, driven by ICP validation from 30+ consumer interviews and two strategic distribution partnerships we signed on their behalf.
Performance food in KSA. 2x sales acceleration.
A performance food brand needed to accelerate KSA sales. We validated the ICP through 30+ consumer interviews, identified and signed two strategic distribution partnerships, and ran the first 90 days of GTM execution. 2x sales growth in 6 months.
Read case study →2x
Sales growth
40+
Consumer interviews
2
Distribution partnerships signed
6mo
To result
CPG or retail mandate?
We've done the research and the execution. Tell us your question.