Opportunity Assessment
Validate enterprise and consumer demand for open banking in a new market. Covers bank API assessment, enterprise buyer interviews, regulatory mapping, and a Go/Defer/Kill recommendation.
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Our POV · 2026
Open banking market entry strategy
Open banking is creating a fundamental shift in financial services infrastructure – enabling fintech companies, retailers, and technology platforms to access banking data and initiate payments with customer consent, bypassing traditional banking intermediaries. Open banking platform developers, account aggregators, payment initiation service providers, and financial data analytics companies are all evaluating new market entry opportunities as regulatory frameworks mature across Southeast Asia, South Asia, and the Gulf. GreyRadius helps open banking businesses validate enterprise and consumer demand, navigate regulatory requirements, and raise capital.
Why now? Open banking regulation is expanding globally – India's Account Aggregator framework, Singapore's API Exchange, Thailand's open banking guidelines, and Gulf central bank API frameworks are all creating regulated open banking infrastructure. The companies that build products and distribution on these frameworks in 2024–2027 will define the open banking ecosystem in these markets.
Market Intelligence
What the data says.
Open banking transaction volume in Asia Pacific is projected to reach $100B by 2027 – growing at 50%+ annually as account aggregation, payment initiation, and financial data analytics achieve mainstream adoption.
Account aggregation is the primary open banking use case in Southeast Asia and South Asia – personal financial management apps, lending underwriting platforms, and insurance premium calculation tools are all using aggregated bank data.
B2B open banking is growing faster than B2C – corporate treasury management, accounts payable automation, and supply chain financing platforms are using open banking APIs to reduce payment friction and improve working capital management.
India's Account Aggregator framework is the world's most advanced open banking system – with 100M+ consented accounts and a rapidly expanding ecosystem of licensed account aggregators and financial information users.
Market Reality
What makes this market hard.
- Bank API quality and reliability is inconsistent in many markets – banks are implementing open banking APIs at different speeds and quality levels, creating technical fragility for platforms dependent on bank data.
- Consumer consent and data privacy concerns are creating adoption barriers – consumers are cautious about sharing banking data with third parties, requiring significant trust-building investment.
- Regulatory frameworks are still evolving in most markets – licensing requirements for financial information users and payment initiation services are being defined, creating compliance uncertainty.
- Monetisation models are still being established – the revenue model for open banking platforms varies significantly across markets and is not yet standardised.
Our Work
What we solve for clients.
If you recognise your situation below, we can help.
Open banking market opportunity assessment
You need to understand regulatory framework maturity, bank API availability, and enterprise buyer demand in your target market.
Regulatory licensing pathway
You need to understand Account Aggregator, AISP, and PISP licensing requirements in your target open banking market.
GTM for an open banking platform
You have an account aggregation, payment initiation, or financial data analytics product and need a GTM strategy covering enterprise and consumer acquisition.
Raising capital for an open banking venture
You are raising investment and need a pitch book grounded in API transaction volume data and enterprise demand research.
Enterprise partner and distribution strategy
You need to identify lenders, insurers, and fintechs as enterprise API customers for your open banking platform.
Competitive landscape
You need to understand how competing account aggregators and payment initiation services are positioned in your target market.
Our Services
How we engage.
Every engagement is grounded in primary research and delivers a measurable outcome.
Feasibility & TEV
Full financial and operational feasibility for open banking platform launches. Covers API transaction volume modelling, enterprise customer economics, and investor-ready financial projections.
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Market Entry Execution
End-to-end market entry for open banking companies. Regulatory licence pathway, bank API partnership development, enterprise buyer ICP, and first-enterprise-integration milestone.
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GTM Execution-as-a-Service
Embedded GTM team for open banking platforms. Enterprise and developer outreach, API partnership pipeline, and first-revenue milestone tracking.
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Pitchbook & Fundraising
Investor-ready pitch books for open banking ventures. Transaction-volume-validated market sizing, regulatory framework narrative, and investor identification.
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AI Consulting
AI use-case prioritisation in open banking – from credit scoring automation and fraud detection to personalised financial recommendations and automated financial planning.
Learn more →Why GreyRadius.
Primary research-led
80% of our insight comes from first-party interviews with buyers, competitors, and regulators – not secondary data that everyone else has.
Expert-led, AI-enabled delivery
Our AI layer compresses research timelines by 60% and surfaces pattern-matching from 200+ prior mandates – so you get faster, deeper answers.
Outcomes, not reports
We measure success by first contracts signed, capital raised, and markets entered – not deliverables produced. Every mandate has a milestone.
200+
Projects delivered
100+
SaaS & tech clients
80%
Primary research-led
4
Countries / offices
Not sure where to start?
Our free diagnostic tells you which service fits your situation
Answer 3 questions about your business stage and market entry goal. Takes 90 seconds. We will tell you which GreyRadius service applies and what a first engagement would look like.
Free. No commitment. No sales pitch in the first call.
100+
mandates delivered since 2017
30+
primary expert interviews per engagement
4
geographies – India, Gulf, Southeast Asia, Africa
8+
years of emerging market engagements
What clients say
“
The 80-interview research programme was the most valuable thing we did before Series A. We walked into investor conversations knowing our ICP, our win reasons, and our product roadmap – all evidence-backed.
“
We almost entered UAE through the wrong channel. GreyRadius's retail format analysis showed us that the channel we assumed was right had the worst margin structure for our category. We pivoted before we spent a dirham.
Case Studies
Mandates we've run.
Fintech / Payments · Market Entry
Payments platform market entry into the GCC
Regulatory reviewBank partnershipsGo-live plan
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Fintech / Payments · GTM
GTM for a cross-border remittance startup in South Asia
ICP definedCorridor analysisFirst users
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Fintech / Payments · Assessment
Opportunity assessment for an open-banking play in Southeast Asia
Market sizedAPI ecosystem mappedRevenue model
View all case studies →
FAQ
Common questions.
Does GreyRadius work with consumer open banking apps or also with B2B open banking infrastructure? +
Both. We work with consumer personal finance apps on market entry and GTM, and with B2B open banking API infrastructure companies on market entry and fundraising.
What open banking markets does GreyRadius cover? +
India, Southeast Asia, and the Gulf – markets with active open banking regulatory frameworks and growing API ecosystems.
How long does an open banking market entry engagement take? +
Typically 6–10 weeks for regulatory mapping, enterprise demand research, and market entry strategy.
Can GreyRadius support open banking licence applications? +
We map the licensing requirements and help prepare the market analysis components – formal licence applications are submitted by the company.
Stay informed
Market intelligence for Fintech & Payments leaders.
GreyRadius research notes, market entry signals, and sector briefs – delivered weekly. No fluff.
Not sure which engagement fits? Take our free 2-minute diagnostic →
When you get in touch
What happens after you contact us
1
Discovery call
30 minutes. We learn your situation. You learn how we work.
Within 48 hours
2
Engagement scoped
Scope, research plan, and outcomes agreed before work begins.
Week 1
3
Primary research
30+ expert interviews. Buyers, regulators, distributors, competitors.
Weeks 2–5
4
Recommendation delivered
Go/Defer/Kill with the primary evidence your board needs to act.
Week 6–8
Ready to enter this market?
Choose the option that matches where you are right now. No commitment required at any stage.
Starting out
Run our free diagnostic
Answer 3 questions about your situation. Get a personalised service recommendation in 90 seconds.
Start the diagnostic →Evaluating options
See how we structure an engagement
Download our one-page overview – scope, timeline, deliverable format, and what primary research produces.
Request the overview →Ready to start
Book a 30-minute call
Speak with a GreyRadius partner. No pitch – we will tell you what primary research in your sector and market would actually reveal.
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