Opportunity Assessment
Validate shipper demand for cold chain logistics in a new market. Covers food manufacturer and pharma company interviews, infrastructure assessment, and a Go/Defer/Kill recommendation.
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Our POV · 2026
Cold chain logistics consulting
Cold chain logistics is one of the most infrastructure-intensive and operationally demanding logistics segments – with food and beverage, pharmaceuticals, and agricultural products all requiring temperature-controlled supply chains that are still being built across emerging markets. GreyRadius helps cold chain operators, refrigerated logistics companies, and cold chain technology providers validate new markets, enter with precision, execute GTM plans, and raise capital.
Why now? Food safety regulation across Southeast Asia and South Asia is intensifying – mandatory cold chain requirements for meat, dairy, and processed food are creating compliance-driven demand for cold chain infrastructure that did not previously exist. The cold chain infrastructure being built today will serve these markets for decades.
Market Intelligence
What the data says.
Cold chain logistics market in Southeast Asia is growing at 15%+ annually – driven by modern food retail expansion, increasing processed food consumption, and government food safety enforcement.
Pharmaceutical cold chain is growing faster than food cold chain – the expansion of government immunisation programmes and biologic medicines to rural and semi-urban markets is creating demand for last-mile cold chain infrastructure.
Electric refrigerated vehicles are achieving cost parity with diesel refrigerated trucks in several markets – lower fuel cost and improving battery range are making electric cold chain vehicles commercially viable for urban food distribution.
Third-party cold chain outsourcing is growing rapidly – food manufacturers and pharmaceutical companies that previously operated captive cold chain are outsourcing to specialist operators to reduce fixed asset investment.
Market Reality
What makes this market hard.
- Infrastructure investment is capital-intensive – cold storage facilities require 3–5x more capital per square metre than conventional warehousing, creating significant funding requirements.
- Energy cost is the largest operating expense – refrigeration energy consumption accounts for 30–40% of cold chain operating cost, making energy access and cost a critical feasibility variable.
- Skilled technician availability for refrigeration equipment maintenance is limited in many markets – creating operational risk and dependency on manufacturer service contracts.
- Power reliability is a critical risk – grid power interruptions in many emerging markets create cold chain breach risk that requires expensive backup power investment.
Our Work
What we solve for clients.
If you recognise your situation below, we can help.
Cold chain market demand validation
You need to validate genuine shipper demand for temperature-controlled logistics in a new market including food manufacturer volumes and pharmaceutical requirements.
Infrastructure and regulatory assessment
You need to understand cold storage infrastructure availability, food safety regulations, and pharmaceutical distribution requirements in your target market.
Shipper acquisition strategy
You need to identify and prioritise which food manufacturers, pharmaceutical companies, and retail chains are most likely to outsource cold chain logistics.
Financial model for cold chain investment
You need a financial model for cold chain infrastructure investment covering cold storage capex, refrigerated fleet costs, utilisation rates, and returns.
Raising capital for a cold chain venture
You are raising investment for a cold chain company or cold storage facility and need a pitch book grounded in shipper demand data.
Cold chain technology GTM
You have cold chain monitoring, IoT temperature tracking, or visibility platform and need a go-to-market strategy covering operator acquisition.
Our Services
How we engage.
Every engagement is grounded in primary research and delivers a measurable outcome.
Feasibility & TEV
Full financial and operational feasibility for cold chain investments. Covers shipper demand modelling, infrastructure capex, utilisation rates, revenue model, and bankable financial projections.
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Market Entry Execution
End-to-end market entry for cold chain operators. Regulatory pathway, shipper ICP definition, cold storage partner identification, and first-shipper contract acquisition.
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GTM Execution-as-a-Service
Embedded GTM team for cold chain technology companies. Shipper and operator outreach, pilot programme development, and first-contract milestone tracking.
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Pitchbook & Fundraising
Investor-ready pitch books for cold chain ventures. Shipper-demand-validated market sizing, infrastructure economics, and investor identification.
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AI Consulting
AI use-case prioritisation in cold chain – from temperature monitoring and route optimisation to demand forecasting and compliance automation.
Learn more →Why GreyRadius.
Primary research-led
80% of our insight comes from first-party interviews with buyers, competitors, and regulators – not secondary data that everyone else has.
Expert-led, AI-enabled delivery
Our AI layer compresses research timelines by 60% and surfaces pattern-matching from 200+ prior mandates – so you get faster, deeper answers.
Outcomes, not reports
We measure success by first contracts signed, capital raised, and markets entered – not deliverables produced. Every mandate has a milestone.
200+
Projects delivered
100+
SaaS & tech clients
80%
Primary research-led
4
Countries / offices
Not sure where to start?
Our free diagnostic tells you which service fits your situation
Answer 3 questions about your business stage and market entry goal. Takes 90 seconds. We will tell you which GreyRadius service applies and what a first engagement would look like.
Free. No commitment. No sales pitch in the first call.
100+
mandates delivered since 2017
30+
primary expert interviews per engagement
4
geographies – India, Gulf, Southeast Asia, Africa
8+
years of emerging market engagements
What clients say
“
The buyer research GreyRadius conducted was better than anything our sales team had gathered in 18 months. We now know exactly which verticals to prioritise and how to position against incumbents.
“
We had internal estimates for the conveyor routes, but GreyRadius found a third route we hadn't considered – one that cut projected capex by 18%. That alone justified the engagement.
Case Studies
Mandates we've run.
Logistics · Market Entry
Market entry for a 3PL provider into the Gulf
Shipper interviewsRegulatory reviewWarehouse mapped
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Logistics · GTM
GTM for a supply-chain-visibility SaaS in Southeast Asia
ICP definedFirst enterprise clientsRevenue model
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Logistics · Feasibility
Feasibility for a free-zone logistics hub in South Asia
Demand studySite analysisFinancial model
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FAQ
Common questions.
Does GreyRadius work with cold chain operators or also with cold chain technology companies? +
Both. We work with logistics operators on market entry and feasibility, and with cold chain technology and IoT monitoring companies on GTM and fundraising.
What cold chain markets does GreyRadius cover? +
Southeast Asia, South Asia, the Gulf, and Africa – markets where cold chain infrastructure is being built rapidly.
How long does a cold chain market entry engagement take? +
Typically 6–10 weeks for shipper demand research, infrastructure assessment, and entry strategy.
Can GreyRadius identify food manufacturer customers for cold chain companies? +
Yes. Shipper identification and initial commercial outreach are part of our GTM Execution-as-a-Service for logistics companies.
Stay informed
Market intelligence for logistics-supply-chain leaders.
GreyRadius research notes, market entry signals, and sector briefs – delivered weekly. No fluff.
Not sure which engagement fits? Take our free 2-minute diagnostic →
When you get in touch
What happens after you contact us
1
Discovery call
30 minutes. We learn your situation. You learn how we work.
Within 48 hours
2
Engagement scoped
Scope, research plan, and outcomes agreed before work begins.
Week 1
3
Primary research
30+ expert interviews. Buyers, regulators, distributors, competitors.
Weeks 2–5
4
Recommendation delivered
Go/Defer/Kill with the primary evidence your board needs to act.
Week 6–8
Ready to enter this market?
Choose the option that matches where you are right now. No commitment required at any stage.
Starting out
Run our free diagnostic
Answer 3 questions about your situation. Get a personalised service recommendation in 90 seconds.
Start the diagnostic →Evaluating options
See how we structure an engagement
Download our one-page overview – scope, timeline, deliverable format, and what primary research produces.
Request the overview →Ready to start
Book a 30-minute call
Speak with a GreyRadius partner. No pitch – we will tell you what primary research in your sector and market would actually reveal.
Book the call →Typical first response within 4 business hours.
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