Opportunity Assessment
Validate consumer demand and delivery density for a new last mile market. Covers consumer demand surveys, merchant interviews, competitive landscape, and a Go/Defer/Kill recommendation.
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Our POV · 2026
Last mile delivery and quick commerce consulting
Last mile delivery and quick commerce are among the most contested and capital-intensive segments in the global logistics industry. Food delivery platforms, grocery quick commerce operators, B2C logistics companies, and delivery technology providers are all competing for market share in rapidly growing urban markets across Southeast Asia, South Asia, the Gulf, and Africa. GreyRadius helps last mile businesses validate market demand, assess operational feasibility, execute GTM plans, and raise capital.
Why now? The quick commerce race in Southeast Asia and South Asia is in its first inning – markets like Indonesia, the Philippines, Bangladesh, and Pakistan have large urban populations, smartphone penetration growing rapidly, and last mile infrastructure still being built. The companies establishing dark store networks and delivery operations in these markets in 2024–2027 will hold structural cost and brand advantages.
Market Intelligence
What the data says.
Global last mile delivery market is projected to reach $200B by 2027 – with Southeast Asia and South Asia growing at 20%+ annually driven by e-commerce growth, urbanisation, and rising consumer expectations for speed.
Quick commerce – 10-30 minute grocery delivery – is becoming standard in major Southeast Asian and South Asian cities, with consumer expectations shifting permanently post-pandemic.
Drone delivery is moving from pilot to commercial scale in several markets – particularly in low-density suburban areas and island geographies where road delivery is expensive and slow.
Last mile electrification is accelerating – electric two-wheelers and three-wheelers are reducing delivery cost per km and carbon emissions in urban delivery operations in Southeast Asia and South Asia.
Market Reality
What makes this market hard.
- Unit economics are extremely challenging – customer acquisition cost, dark store rent, rider cost, and delivery density requirements create a difficult path to profitability that most operators are still navigating.
- Geographic expansion requires significant capital – establishing dark store networks and rider fleets in each new city requires upfront investment before revenue is established.
- Rider retention and labour costs are rising – gig economy delivery riders in most markets are highly mobile between platforms, requiring continuous incentive spend to maintain fleet availability.
- Regulatory frameworks for gig economy delivery workers are evolving – labour classification, minimum earnings guarantees, and social protection requirements are increasing operating costs in multiple markets.
Our Work
What we solve for clients.
If you recognise your situation below, we can help.
Market demand and density assessment
You need to validate consumer demand density and spending patterns in a new market before committing to dark store network investment.
Operational feasibility
You are evaluating a new city or country for last mile operations and need a full feasibility study covering demand density, operational cost, and financial projections.
GTM for a delivery technology platform
You have a delivery management system, route optimisation platform, or dark store management tool and need a go-to-market strategy covering logistics operator acquisition.
Raising capital for a last mile business
You are raising investment and need a pitch book grounded in demand density data, unit economics, and a credible path to profitability.
Competitive landscape mapping
You need to understand how competing last mile operators are positioned, priced, and achieving delivery density in your target market.
Partnership strategy
You need to identify e-commerce platforms, grocery chains, and restaurant groups as demand supply partners for your delivery network.
Our Services
How we engage.
Every engagement is grounded in primary research and delivers a measurable outcome.
Feasibility & TEV
Full financial and operational feasibility for last mile investments. Covers demand density modelling, dark store economics, rider cost, revenue per order, and bankable financial projections.
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Market Entry Execution
End-to-end market entry for last mile and quick commerce companies. Regulatory pathway, merchant and platform partner identification, and first-city operational launch.
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GTM Execution-as-a-Service
Embedded GTM team for delivery technology platforms. Logistics operator outreach, enterprise merchant pipeline, and first-integration or first-contract milestone tracking.
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Pitchbook & Fundraising
Investor-ready pitch books for last mile ventures. Demand-density-validated market sizing, unit economics, and investor identification across logistics and consumer tech VC.
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AI Consulting
AI use-case prioritisation in last mile – from route optimisation and demand forecasting to dynamic pricing, rider matching, and predictive inventory management.
Learn more →Why GreyRadius.
Primary research-led
80% of our insight comes from first-party interviews with buyers, competitors, and regulators – not secondary data that everyone else has.
Expert-led, AI-enabled delivery
Our AI layer compresses research timelines by 60% and surfaces pattern-matching from 200+ prior mandates – so you get faster, deeper answers.
Outcomes, not reports
We measure success by first contracts signed, capital raised, and markets entered – not deliverables produced. Every mandate has a milestone.
200+
Projects delivered
100+
SaaS & tech clients
80%
Primary research-led
4
Countries / offices
Not sure where to start?
Our free diagnostic tells you which service fits your situation
Answer 3 questions about your business stage and market entry goal. Takes 90 seconds. We will tell you which GreyRadius service applies and what a first engagement would look like.
Free. No commitment. No sales pitch in the first call.
100+
mandates delivered since 2017
30+
primary expert interviews per engagement
4
geographies – India, Gulf, Southeast Asia, Africa
8+
years of emerging market engagements
What clients say
“
The buyer research GreyRadius conducted was better than anything our sales team had gathered in 18 months. We now know exactly which verticals to prioritise and how to position against incumbents.
“
We had internal estimates for the conveyor routes, but GreyRadius found a third route we hadn't considered – one that cut projected capex by 18%. That alone justified the engagement.
Case Studies
Mandates we've run.
Logistics · Market Entry
Market entry for a 3PL provider into the Gulf
Shipper interviewsRegulatory reviewWarehouse mapped
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Logistics · GTM
GTM for a supply-chain-visibility SaaS in Southeast Asia
ICP definedFirst enterprise clientsRevenue model
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Logistics · Feasibility
Feasibility for a free-zone logistics hub in South Asia
Demand studySite analysisFinancial model
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FAQ
Common questions.
Does GreyRadius work with last mile operators or also with delivery technology companies? +
Both. We work with last mile and quick commerce operators on market entry and feasibility, and with delivery technology companies on GTM and market entry.
What last mile markets does GreyRadius cover? +
Southeast Asia, South Asia, the Gulf, and Africa – markets with high e-commerce growth and significant last mile infrastructure investment.
How long does a last mile market entry engagement take? +
Typically 6–10 weeks for demand density research, operational feasibility, and market entry strategy.
Can GreyRadius support dark store network planning and location strategy? +
We provide demand density analysis and market assessment – specific site selection and operations planning are delivered in partnership with operational experts.
Stay informed
Market intelligence for logistics-supply-chain leaders.
GreyRadius research notes, market entry signals, and sector briefs – delivered weekly. No fluff.
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Related market entry guides
When you get in touch
What happens after you contact us
1
Discovery call
30 minutes. We learn your situation. You learn how we work.
Within 48 hours
2
Engagement scoped
Scope, research plan, and outcomes agreed before work begins.
Week 1
3
Primary research
30+ expert interviews. Buyers, regulators, distributors, competitors.
Weeks 2–5
4
Recommendation delivered
Go/Defer/Kill with the primary evidence your board needs to act.
Week 6–8
Ready to enter this market?
Choose the option that matches where you are right now. No commitment required at any stage.
Starting out
Run our free diagnostic
Answer 3 questions about your situation. Get a personalised service recommendation in 90 seconds.
Start the diagnostic →Evaluating options
See how we structure an engagement
Download our one-page overview – scope, timeline, deliverable format, and what primary research produces.
Request the overview →Ready to start
Book a 30-minute call
Speak with a GreyRadius partner. No pitch – we will tell you what primary research in your sector and market would actually reveal.
Book the call →Typical first response within 4 business hours.
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