Client Work
Client outcomes and case studies.
A selection of key engagements spanning market entry, GTM execution, feasibility, and opportunity assessment – from Southeast Asia and GCC to North America, MENA, and India.
Showing all 31 case studies
India beauty entry
India Beauty Brand Entry: Registration, Price Architecture and Channel Sequence
A generic sector scenario showing how hero-SKU registration, India-tier pricing and channel sequencing can be designed in parallel.
GCC beauty entry
GCC Beauty Market Entry: Saudi-UAE Sequencing and Channel Control
A generic sector scenario for balancing Saudi scale, UAE brand building, regulatory readiness and distributor versus direct-channel economics.
SEA beauty growth
Southeast Asia Beauty Entry: Country Priority and Social Commerce Design
A generic sector scenario aligning country sequence, halal readiness and platform-native operating requirements before launch.
UAE cosmetics GTM
International Cosmetics Brand: UAE Market Entry & GTM
5+ cosmetics categories, 4+ consumer segments and 4+ channels assessed to create a Dubai-first, data-led GTM model.
GCC personal care
Asian Personal Care Brand: GCC Market Entry & GTM Strategy
6 GCC markets assessed and 4-5 high-potential cosmetics segments identified for a phased omnichannel expansion model.
Hair care expansion
Indian Hair Care Brand: UAE & Bahrain Market Expansion
2 GCC markets, 5+ priority channels and 2-3 hero SKUs assessed to broaden reach beyond traditional ethnic retail.
Lagos launch architecture
Nigeria FMCG Market Entry: NAFDAC, Distributor Capability and Lagos Retail Access
Registration, distributor reach and informal retail access aligned into a staged Lagos launch sequence before broader Nigeria expansion.
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Kenya Fintech Market Entry: CBK Approval, M-Pesa Integration and Merchant Activation
Three parallel workstreams resequenced into one launch architecture. CBK regulatory pathway, M-Pesa/Daraja integration, and 15-merchant pilot cohort aligned before national rollout.
Alloy & Ferro-Metals Market Expansion across Southeast Asia
Four SEA markets mapped. Two JV-ready partners shortlisted. ₹500 Cr+ addressable opportunity sized for an Indian metals conglomerate.
Vietnam Manufacturing Ecosystem: Industrial Zone Selection for a European Components Manufacturer
Country-level attractiveness shifted to ecosystem-level decision. Location-selection risk reduced. Supply-chain readiness improved by linking supplier capability to site selection before capital commitment.
Gulf Renewable Energy Market Entry: Qualification-First Strategy for an International Solar EPC Company
NEOM vendor qualification repositioned as market-access infrastructure. Qualification-first entry model replaced opportunity-led approach. Gulf expansion sequenced around procurement readiness.
Distributor Selection & Channel Strategy for an International Gearbox Manufacturer's India Entry
8 states assessed. 50 distributors evaluated. 4 distribution partners appointed with negotiated commercial terms in 4-5 months.
Conveyor Feasibility & Mine Infrastructure for a Coal Mining Group
Three conveyor routes evaluated. ₹800 Cr capex modelled. Preferred vendor shortlist and regulatory pathway map delivered.
GTM Execution for a Defence-Linked Drone Startup
Five defence verticals mapped. Eight institutional buyer contacts secured. ₹50 Cr pilot pipeline built in a 6-month sprint.
Product-Market Fit & GTM Strategy for a B2B SaaS Platform
80 buyer interviews conducted. 3 ICP segments validated. Product roadmap reprioritised on evidence. Series A pitch ready.
North America GTM Strategy for an Enterprise Integration Platform
Three US verticals prioritised. 12 enterprise buyer interviews. $50M TAM segment identified. Full sales playbook delivered.
GCC Market Entry for an Ophthalmology Pharma Brand
Five GCC markets assessed. KOL mapping across three countries. Regulatory pathways for UAE & KSA. Four distributors shortlisted.
Canada Market Entry Strategy for a US Hospital Chain
Three Canadian provinces assessed province by province. Two partnership models evaluated. 18-month phased entry roadmap.
Clinical Trial Intelligence & Landscape for an Oncology Research Organisation
12 oncology sub-segments mapped. 200+ trial protocols analysed. 3 white-space opportunities identified. 2 trial research briefs.
Data-Led GTM for a Fresh Foods CPG Brand in Bengaluru
400+ consumer touchpoints. 7 Bengaluru micro-markets scored. Consumer-validated GTM blueprint and 18-month expansion roadmap.
UAE Retail Market Entry for a New Consumer Brand
Five retail formats assessed. Three-phase channel entry plan. Margin-protected pricing model. Full competitor positioning map.
FMCG Brand – India Market Entry
National distributor onboarded in 10–14 weeks. Modern trade listings across 4–6 metro markets. First revenue within 90–120 days.
GCC Market Entry Strategy for a UAE-Based EdTech Platform
Four GCC markets assessed. Two priority markets selected. Outcome-led repositioning. Pilot-to-scale pathways that convert.
Portfolio Commercialisation for a Leading Agri-Chemical Company
Five countries. Full value-chain primary research from growers to export markets. Portfolio roadmap grounded in field evidence.
Market Entry & GTM Strategy for an E-Waste Recycling Startup
Three regulatory pathways mapped. Four B2B buyer segments identified. ₹200 Cr market opportunity sized. Pilot model defined.
Customer Experience Transformation for a UAE Government Housing Authority
Five citizen journey stages mapped. 12 CX pain points identified. Digital transformation roadmap and three priority interventions.
Daily Dairy Brand – New Product Launch and GTM Strategy
300+ interviews and surveys. 20% increase in UAE retail outlet coverage. Profitable international expansion within Year 1.
Ethnic Snacks Brand – Strategic Expansion
250+ retail and consumer touchpoints. 3 priority categories shortlisted. A phased entry roadmap across 2 new geographies.
Spice Brand – UAE and Myanmar Market Expansion
200+ trade and consumer interviews. Regulatory pathway cleared in both markets. A distributor-led entry plan for each geography.
Protein Brand – MENA Market Entry
180+ trade, gym, and consumer interviews. 3 priority MENA markets ranked. A retail and e-commerce entry plan built for import compliance.
India Series A Investment Case – Evidence-Backed Market Entry Fundraising
Primary-market evidence rebuilt the India thesis. Milestone-linked capital structure. Series A successfully closed.
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